Includes index.

ch. 1. Using the straight combination letter to raise funds -- ch. 2. Eliciting funds with the nomination-to-membership letter -- ch. 3. Raising funds with the front-end premium letter -- ch. 4. Using the back-end premium letter to improve response -- ch. 5. Obtaining information - and funds - with a survey letter -- ch. 6. Boosting participation in sweepstakes, raffles, and bazaars, through special event letters -- ch. 7. Making your voice heard through the protest / petition letter -- ch. 8. Requesting additional funds through the special appeal letter -- ch. 9. Getting the most from renewal series letters -- ch. 10. Reaping substantial funds with the major donor letter -- ch. 11. "Calling in" funds with the telemarketing script and follow-up letters -- ch. 12. Acquiring regular monthly donors with the sustainer letter -- ch. 13. Reactivating donors with the lapsed donor letter -- ch. 14. Adding to your donor / member list with the referral letter -- ch. 15. Obtaining financial support with the foundation and corporate request letter -- ch. 16. Soliciting nonmonetary assistance with the volunteer / activist letter -- ch. 17. Sending out a potpourri of other important letters -- ch. 18. Getting your envelope opened -- ch. 19. Writing strong opening copy -- ch. 20. Asking for the right gift amount -- ch. 21. Structuring the fund-raising offer -- ch. 22. Designing your direct mail package -- ch. 23. Producing cost-effective mailings -- ch. 24. Testing: learning from your own winners and losers.